The features that actually matter: SEO, CRO, speed and responsiveness

Design is what people see first. These four features are what decide whether the site actually earns its keep.

SEO — being found

Search engine optimization is the discipline of getting your pages to appear when people search. It covers technical basics (clean URLs, sitemap, structured data), on-page work (titles, headings, real content) and off-page signals (links, mentions). Every project I deliver has SEO baked in from day one.

CRO — turning visitors into customers

Conversion rate optimization is the difference between 100 visitors and 3 sales versus 100 visitors and 12 sales. Clear headlines, obvious calls to action, honest pricing, trust signals and a checkout that does not fight the user. Non-negotiable for webshops and service sites.

Speed

Every extra second of load time costs conversions. Google measures it. Users feel it. The fix is boring but effective: optimized images, lean code, edge hosting, minimal third-party scripts.

Responsiveness

More than half of your visitors will arrive on a phone. If the site is not built mobile-first, they leave. Responsive design means the layout, typography and interactions adapt to every screen from a 5-inch phone to a 32-inch monitor.

The short version

Ask any developer three questions: how do you handle SEO, what are your typical Lighthouse scores, and can I see the site on a phone right now? Their answers tell you everything.

Every project on my services ships with all four. Feel free to get in touch to talk specifics.